Standard website and app analytics instals are beneficial for monitoring top-level statistics on traffic patterns, sources, and behaviours, but they generally lack particular goal tracking and ecommerce information, as well as unwanted referrals and inaccurate traffic that dilute the data's value. With this in mind, Aidvante offers customised consulting services for Analytics account configurations, as well as related services such as Google Tag Manager technology upgrades or the creation of bespoke dashboards in Google Analytics, Data Studio, or any other reporting platform of your choice.
When transferring from one content management system to another, or when modifying your pages regularly over time or in a large enterprise network, some pages may not be tracking to the correct session or with the dimensions you require. Internal referrers or fresh sessions are sometimes displayed as a result of this, increasing statistics inaccurately. We also look at integrations with your payment gateways or CRMs, as well as monitoring for error pages, filtering out regular users by IP address, and making code configuration recommendations.
Aidvante ensures that data is accurately filtered in order to display true metrics to the greatest extent possible. Additional data views are sometimes separated out to show subdomains as well. In addition, when the situation calls for it, we like to use custom metrics and custom dimensions. Typically, these necessitate website integrations, but we can increasingly do so using container integrations like Google Tag Manager– for example, we can identify logged in users and tag their activities accordingly.
Knowing that your data quality has improved is frequently wonderful news, but stakeholders rarely have the time to appreciate this detail. As a result, we frequently create custom dashboards in either Google Analytics or Google Data Studio to track the activity of your website in real time. We always factor in the specific elements of your setup to provide you with the most accurate business information. If data for these dashboards is required, it is always agreed upon ahead of time.
Our clients occasionally ask for an expert to interpret their data and tell them the storey behind what's been going on. We also use other tools to support this storey, so we can be certain of the reasons for climbs or dips. We frequently see a lot of "direct traffic," which is usually anything but direct. We can clearly discuss visible channels, such as search engines organic and paid traffic, as well as referral traffic from other websites, from this analysis, but we can also highlight ways to surface other channel statistics in here, such as email marketing, dark social, referrals from Google properties, URLs from Apps and SMS messages, and others.
Events are unlikely to appear in your analytics package without a special installation. Frequent tasks, such as form submissions or link hits, can be tracked as measurable events in your website analytics and translated into Goals for reporting with some effort. Goals can also be carried over into your paid advertising efforts, allowing you to optimise your advertising expenditure to promote more of the same behaviour. Ecommerce websites aren't typically set up to track success effectively - popular analytics packages like Google Analytics have complex ecommerce features that are rarely enabled or used to their full potential. A fuller implementation will almost likely help you if you require product-level knowledge and extensive basket abandonment reporting
