Every day, millions of people spend hours scrolling through platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok, which are used by more than half of the world's population. People interact with content from their friends, family, and connections, but they also interact with content from brands
You can raise brand awareness with a social media strategy that grows your following and engages your audience through shareable content.
By communicating directly with your audience and bringing your brand to life with creative content that perfectly captures your voice, values, and personality, you can form real relationships with real people.
Social media, when combined with paid social ads, can drive targeted traffic to your website and, with a little help from killer web content, earn you sales. Businesses must determine which platforms their target audience uses and plan content based on these channels and their audience's interests. You should also investigate how your competitors are using social media to fuel their success in order to outperform them with a superior strategy.
All of this takes time and a thorough knowledge of the various social channels. If you're unfamiliar with social media platforms, your posts are likely to fall flat.Furthermore, if you are outsourcing the work, you must select an agency that you can rely on to deliver excellent results.
We provide fully managed social media marketing services to assist you in expanding your reach, generating interest and excitement in your products, and growing your business. We'll reach and engage people with well-timed posts and exceptional content on whatever platforms your target audience prefers.
We can handle everything, from creating and scheduling posts to monitoring the results of your social media marketing and making continuous data-driven improvements.That means no more delegating your company's Facebook updates to an intern — or simply ignoring them entirely. No more staying up late worrying about whether your customers expect you to be on Instagram or TikTok. We'll take care of everything. We'll increase engagement, trust, and interest in your brand by growing your online following and publishing great content on the right platforms.Request your free, no-obligation digital marketing review today to learn how social media marketing can help you grow your business.
Affiliate marketing is a £10 billion sector with a 10% annual growth rate, providing a great potential for online retailers looking to enhance their marketing game.Today's affiliate ecosystem has grown to include social media influencers, business development partners, and even paid media partners, in addition to classic coupon, loyalty, and blog affiliates. On the same platform, you need optimised workflows that make it simple to recruit, onboard, and manage each partner. Aidvante offers an immediate access to performance metrics and actionable insights, as well as the ability to identify and block fraudulent partners. We will also provide customised tracking solutions to fit your specific requirements.
Standard website and app analytics instals are beneficial for monitoring top-level statistics on traffic patterns, sources, and behaviours, but they generally lack particular goal tracking and ecommerce information, as well as unwanted referrals and inaccurate traffic that dilute the data's value. With this in mind, Aidvante offers customised consulting services for Analytics account configurations, as well as related services such as Google Tag Manager technology upgrades or the creation of bespoke dashboards in Google Analytics, Data Studio, or any other reporting platform of your choice.
When transferring from one content management system to another, or when modifying your pages regularly over time or in a large enterprise network, some pages may not be tracking to the correct session or with the dimensions you require. Internal referrers or fresh sessions are sometimes displayed as a result of this, increasing statistics inaccurately. We also look at integrations with your payment gateways or CRMs, as well as monitoring for error pages, filtering out regular users by IP address, and making code configuration recommendations.
Aidvante ensures that data is accurately filtered in order to display true metrics to the greatest extent possible. Additional data views are sometimes separated out to show subdomains as well. In addition, when the situation calls for it, we like to use custom metrics and custom dimensions. Typically, these necessitate website integrations, but we can increasingly do so using container integrations like Google Tag Manager– for example, we can identify logged in users and tag their activities accordingly.
Knowing that your data quality has improved is frequently wonderful news, but stakeholders rarely have the time to appreciate this detail. As a result, we frequently create custom dashboards in either Google Analytics or Google Data Studio to track the activity of your website in real time. We always factor in the specific elements of your setup to provide you with the most accurate business information. If data for these dashboards is required, it is always agreed upon ahead of time.
Our clients occasionally ask for an expert to interpret their data and tell them the storey behind what's been going on. We also use other tools to support this storey, so we can be certain of the reasons for climbs or dips. We frequently see a lot of "direct traffic," which is usually anything but direct. We can clearly discuss visible channels, such as search engines organic and paid traffic, as well as referral traffic from other websites, from this analysis, but we can also highlight ways to surface other channel statistics in here, such as email marketing, dark social, referrals from Google properties, URLs from Apps and SMS messages, and others.
Events are unlikely to appear in your analytics package without a special installation. Frequent tasks, such as form submissions or link hits, can be tracked as measurable events in your website analytics and translated into Goals for reporting with some effort. Goals can also be carried over into your paid advertising efforts, allowing you to optimise your advertising expenditure to promote more of the same behaviour. Ecommerce websites aren't typically set up to track success effectively - popular analytics packages like Google Analytics have complex ecommerce features that are rarely enabled or used to their full potential. A fuller implementation will almost likely help you if you require product-level knowledge and extensive basket abandonment reporting
