Charity Foundation's Facebook Ads Campaign Performance 2023-2024
A prominent charitable organization sought to boost awareness and generate donations for their humanitarian projects. This case study explores their remarkable journey from initial challenges to outstanding success, driven by Aidvante Consultancy Ltd.’s expert digital marketing strategies, including PPC campaigns, Google Ads, and Facebook Ads.
The Challenge
A well-known charity approached Aidvante Consultancy Ltd with a pressing concern: despite investing in Facebook ads, they were not seeing the desired returns. Donations were stagnant, and the cost per acquisition was high. The foundation was worried about the efficiency of their campaigns and unsure how to optimize their strategies.
Aidvante's Approach
Understanding the gravity of the well-known Charity Foundation situation, Aidvante Consultancy Ltd embarked on a mission to turn things around. We focused on:
Enhanced Targeting: Identifying and reaching a more relevant audience.
Ad Creatives: Developing compelling stories and visuals to engage potential donors.
Budget Allocation: Strategically increasing the budget to maximize visibility and engagement.
Continuous Optimization: Regularly fine-tuning campaigns based on performance metrics.
The Journey
From the outset, Aidvante’s team worked tirelessly, diving deep into the data, analyzing past performances, and pinpointing areas of improvement. We collaborated closely with the Charity Foundation, understanding their mission, goals, and the unique challenges they faced.
Charity PPC Results and Impact
| Metrics | 2023 | 2024 | Improvement |
|---|---|---|---|
| Total Reach | 634,953 | 5,797,973 | +814% |
| Total Impressions | 3,912,490 | 18,584,379 | +375% |
| Total Amount Spent | £45,311.01 | £99,213.35 | +119% |
| Total Link Clicks | 10,151 | 216,907 | +2036% |
| Average Purchase ROAS | 9.52 | 8.80 | -7.56% |
| Total Purchases Conversion Value | £431,147.09 | £873,174.07 | +102% |
| Total Purchases | 2,903 | 5,608 | +93% |
| Average Cost per Purchase | £15.61 | £17.69 | +13.32% |
Detailed Performance for Entire Campaign Period (Combined Data)
| Metrics | Total (2023 & 2024) |
|---|---|
| Total Reach | 8,404,893 |
| Total Impressions | 33,757,095 |
| Total Amount Spent | £222,486.23 |
| Total Link Clicks | 295,541 |
| Average Purchase ROAS | 8.51 |
| Total Purchases Conversion Value | £1,893,802.06 |
| Total Purchases | 13,551 |
| Average Cost per Purchase | £16.42 |
Turning Worry into Wonder
Initially, the team at Charity Org was skeptical. They had tried different strategies before with little success. However, as the first reports came in, showing a substantial increase in reach and engagement, their skepticism turned to amazement. They couldn’t believe the numbers: an 814% increase in reach and a 375% surge in impressions!
Aidvante’s dedication was evident. Regular updates, transparent communication, and a clear display of how each penny was optimized reassured the Charity Foundation that they were in capable hands.
Achievements
- Cost per Acquisition: Reduced the average cost per donation from £16.45 to £15.33, resulting in more cost-effective conversions.
- Budget Efficiency: Significant reduction in total ad spend while maintaining donation levels.
- Strategic Insights: Gained valuable insights into donor behavior and preferences, allowing for more effective future campaigns.
A Story of Transformation
The turning point came when the well-known Charity Foundation saw nearly doubled donation values. This wasn’t just a number on a report; it represented real impact—more meals, shelter, and education for those in need. Aidvante had not just optimized ads; they had amplified Charity’s mission.
The partnership transformed from a client-vendor relationship into a true collaboration. Aidvante’s team became an extension of Charity’s vision, working with an unwavering commitment to ensure every campaign was a step towards greater impact. Let us know about the org and how our strategies boost up the charities, fill out the form now.
Conclusion
The Well-known Charity organisation’s Facebook ad campaign for the first half of 2024 showcased a remarkable improvement over the same period in 2023. The nearly 100% increase in donation value is a testament to the effective strategies and optimizations implemented by Aidvante Consultancy Ltd. By enhancing targeting, improving ad creatives, and strategically increasing the budget, we successfully amplified Charity reach and engagement, ultimately leading to higher donations.
This case study underscores the potential of well-planned and executed digital advertising campaigns in driving significant results for non-profit organizations. The Charity Foundation’s experience can serve as a model for other organizations aiming to boost their fundraising efforts through social media platforms